ARRI announces first ALEXA shipments to customers (From PVC)

Franz Kraus, Managing Director of ARRI in Munich, commented on the release to customers: “ARRI has delivered on its commitment to customers at IBC2009 – ALEXA is shipping in June, with an entry price point of EURO45.000 and with a rich feature list which today’s technology-savvy and quality-driven customers have fully embraced. With important reference productions such as Hugo Cabret and many accolades from industry innovators, ALEXA is now positioned in the market at the very highest level, offering unrivalled quality, reliability and performance at a very competitive price.”

From PvC

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